In part two of the series, I introduced the new genre “hyper-casual”, which includes games that are lightweight and instantly playable. Monetization of hardcore games is reliant on the commitment of the players, and it is largely whale-driven, which means developers make most of their revenue from a handful of dedicated players.
For hardcore games, social networking is a part of the game, as well as the monetization strategy. The last category I covered was hardcore games, where there are fewer users who play less frequently, but conversion costs are higher. Around the time mid-core gaming came around, UA teams started using cross-promotion and ad networks to acquire players. Casual games were followed by mid-core games, which are characterized by a recognizable design along with adapted controls and metagaming. Casual games are straightforward with mass appeal-think Candy Crush. The first games launched on iOS were paid casual games. In part one, I defined three general categories that mobile games have been broken down into: casual, mid-core, and hardcore.
#Best ios casual games series#
In 2017, I wrote a three-part series on called “The Ascendance of Hyper-casual,” where I dissected the emergence of hyper-casual as a new genre in the mobile gaming space.
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